In the spring and summer of 1997, we secured a project that genuinely excited us, marking our first music-related endeavor since working on the They Might Be Giants website. This new project involved creating the website for the Intel New York Music Festival, an opportunity closely linked with Irving Plaza. This connection laid the groundwork for another significant web project we undertook for Irving Plaza a few years later.

What heightened our excitement for the project was our decision to design the logo (featured prominently at the top) without charging extra. Our motivation? We wanted to avoid the risk of having to incorporate a potentially poor-quality logo into our sleek website design. While not the best move from a business perspective, it ultimately allowed us to preserve the site's aesthetic integrity. In return, the client benefited from a complimentary logo design.

Shown above are some of the print ads which ran in everything from NYT to Spin magazine. 

I’m actually still quite fond of this design… it is still pretty cool and very orange. The static screen and rotating arrows when you roll over the links were the pinnacle of web tech in 1997!. It’s also been long enough now that I can reveal that this design was “lifted” a bit from an old Soviet-era propaganda poster. In particular with the print ads which even employed the “boxing” element of the arrow wrapping around.

There was also a Gig site we did, but that wasn’t too great a site to look at. All we came up with worth posting from that is this odd world map that displayed all the locations that were participating in the event.